Pricing

One plan. The album designs itself.

Deliver your client gallery, and Hickory lays out a finished hardcover album from the photographs — a complete first draft you edit and approve. Your client buys it in the gallery at the price you set. We print it and ship it to them.

For photographers

Studio plan

$39/ month

The same engine on a client gallery, with a storefront on top.

Start with one gallery

No card until you send a gallery to a client. Then a 7-day free trial.

What you get

  • The album designs itselfUpload the gallery and a complete hardcover album comes back laid out — a first draft, not a template.
  • Edit every pageChange the order, swap the cover, recrop, choose a different layout. Nothing is locked.
  • Client galleriesYour own link, your logo and colours. Your name leads; ours is one small credit line.
  • Clients buy in the galleryThey order the album from the same place they view the photographs. No cart to send, no invoice to chase.
  • You set your pricesEvery book, every length. We never set your retail.
  • Unlimited albumsAnd unlimited galleries. No cap on clients or on shoots.
  • The square hardcover8.5 × 8.5 inch square, casewrap, full colour. More sizes coming soon.
  • We print and shipStraight to your client, under your name. No lab account, no file spec, no packing.
  • $12 flat per copyOnly when one sells. No percentage of your price, and no cut of your session fee.

Prices in USD. Books are billed per copy, only when one is ordered.

01

How the money works

Three moving parts, and you control the one that matters.

We charge two things and neither is a percentage: a flat monthly subscription, and a flat $12 on each copy your client orders. $12 a copy whether you price the book at $89 or at $400 — we don’t take a share of your markup, and we don’t earn more because you charge more.

Free

You design

Create the studio, upload the gallery, let the AI draft the book, edit it until it's right. Drafting costs nothing, however many books you make.

They pay

Your client buys

Your client checks out inside your gallery, at the price you set. The album carries your studio's name; ours appears only as the credit line underneath it.

We print

One cost comes off

We print and drop-ship the copy to them. One figure comes off the top — printing, shipping and our $12 fee together — and your studio shows you that figure beside the price field before you publish. Whatever you priced above it stays with you.

02

What a copy costs you

One number, not a breakdown.

Your studio shows you two figures beside the price field: what a copy costs you, and what you keep. The cost figure is everything it takes to put the book in your client’s hands — printing, binding, shipping to their door, and our $12 — added up into a single line, because a price sheet is a working tool, not a receipt to reconcile.

Written out, on the album we start you with

A new studio opens with a hardcover called the Square Album, its price sheet worked out on a 40-page book. You set the price; we suggest $89. It is a starting point you are expected to change, because you know what your clients pay you and we don’t. Leave it there and the arithmetic is:

The price you set

$89

What a copy costs you

$31.97

Yours to keep

$57.03

Price it higher and every extra dollar is yours: the $31.97 doesn’t move when you do. It changes with the book, because every album is priced at its exact length: a longer one costs a little more and a shorter one a little less. It also drops when several copies ship together in one parcel. Whatever it works out to for the book you actually built, your studio shows you on that album’s page.

Your Hickory subscription sits outside this arithmetic — it is a flat monthly fee and doesn’t scale with how many books you sell.

03

What you're actually selling

One book, described honestly.

A casewrap hardcover, press-printed in full colour on premium coated stock. It is a genuinely beautiful companion book. It is not a lay-flat flush-mount album, and we won’t describe it as one.

Size

8.5 × 8.5 inch square

One size at launch, a square casewrap hardcover. More sizes are coming soon.

Cover

Casewrap hardcover

Binding

Standard bound, not lay-flat

Paper

Premium coated, full colour

Length

Follows the gallery

The book is as long as the photos justify, anywhere from 24 to 150 pages. There is no fixed page count to pad out or trim to.

Delivery

Two to three weeks

Printed after the order and shipped straight to your client, not to you.

04

What the subscription covers

A flat monthly fee, and nothing that scales with your success.

The plan is at the top of this page. What is worth repeating here is what the fee is not: it takes no percentage of your markup, it does not rise as you sell more, and it does not change what a copy costs you. The only per-copy figure is the flat $12 above, and it is the same on a $89 album as on a $400 one.

Designing is free. You can open a studio, upload your first gallery, let the engine draft the book and set your prices without paying us anything — the subscription is what lets you send that gallery to your client and sell from it.

Want a walkthrough before you commit?

Leave your email and we'll send a short walkthrough of how it works, start to finish.

We'll send a short walkthrough and the occasional studio update. One click unsubscribes, and we never email your clients.

05

Before you ask

The pricing questions we get.

Do you take a percentage of what I charge?

No — we take $12 a copy, flat. Price the book at $89 and we take $12; price it at $400 and we take $12. It is already inside the cost figure your studio shows you, so the margin beside it is what you actually keep. We would rather you read that here than find it later.

So what am I paying, in total?

Two things. A flat $39/month to run the studio, and one per-copy cost when a client orders — printing, shipping and the $12 fee together. On the Square Album at $89 that per-copy cost is $31.97 and you keep $57.03. There is no design fee, no setup fee and no per-gallery fee.

What does it cost to try it?

Nothing. Open a studio, upload a gallery you've already delivered, and look at the book it drafts. No card, and nothing is printed until a real order is placed.

Who sets the retail price?

You do, per product, in your studio. We suggest a starting price ($89 on the Square Album) and you change it whenever you like; we never change it for you. We show you what a copy costs you and what you keep, and both update as you type the price. The only price we refuse is one that would sell the book below what it costs to make.

Does my client see Hickory anywhere?

Yes, in one place and one way. Your studio’s name leads on the gallery, the shop and the album; underneath it sits a single credit line — “Made with Hickory”. Order emails and the payment receipt come from us today. We never sell or share your client list, and we never put anything in front of your client while they are deciding whether to buy from you. After a book has been delivered, we may tell that buyer Hickory also makes books from their own photos — their camera roll, not your shoot.

Start here

Try it on one gallery you've already delivered.

Upload a finished gallery and look at the book it designs. That's the whole evaluation, and it costs you nothing.